We were approached to build a completely new e-commerce website for Fascination Perfumery, Lytham which also included Graphic Design as well as Web Design & Build and E-Commerce work.
Fascination Perfumery is a leading retailer based in the centre of Lytham specialising in designer perfumes, niche fragrances, luxury brands, cosmetics, and sunglasses along with a full range of gift sets.
Our brief involved taking an out-of-date e-commerce website and undertaking a total re-design and re-build. We were asked to maintain the established branding and content but in turn totally evolve and refresh the whole look and feel for a more modern design and an even better online shopping experience for customers.
In addition, all the existing site content and copy was reviewed and re-imported including the sourcing of new product photography to key into and reflect the new look of the site. Fascination Perfumery have a huge collection of over 10,000 products and stock some of the biggest names, designer labels and luxury brands and the bespoke site design needed to reflect and accommodate all of this.
This included improved functionality, design and layout for their product sections, brand pages, individual product pages and SEO which are a key part of the site. We also added in a new blog section and homepage product features and increased the visibility and linkage to their social site pages including creating an Instagram feed feature. The site has also been designed to accommodate future planned content enhancements to the E-News and Blog areas to deliver promotions and seasonal campaigns.
Our work was very well received by Fascination Perfumery and the result was a cleaner and fresher fully responsive, content managed site which now works across all devices to deliver the unique Fascination Perfumery retail store experience to an online shopping audience.
The sweet smell of success!