Wind & Sails Creative were approached right at the start of the creative process to launch this new ecommerce initiative which included Branding, Graphic Design & Print, Web & Ecommerce and Digital Marketing.
Our work involved devising and designing a unique logo which would key into the product offering and brand values. From here, the look and feel established was used to develop a fully responsive ecommerce website which delivered a seamless online shopping experience, both front end for the customers and in the backend for the client. High SEO scores were paramount to the success of the site.
A launch campaign was devised utilising our digital marketing skills to raise awareness and drive traffic to the site via a social media campaign aimed at Gin lovers and Ginfluencers. This was followed up with a Christmas campaign and subsequently further campaigns targeting key buying periods such as Valentine’s Day / Mother’s Day and Easter.
The project even involved looking at the design of the shipping / packaging to establish a professional and unique “unwrapping” experience for the customer. This included the use of innovative and quirky insert cards / stickering and labelling. It even stretched to the design and development of a unique Christmas themed fridge magnet bottle opener which was given out as a surprise “treat” with all online festive purchases!
Our work helped to propel the brand forward from launch and establish Every Little Gin Thing as a unique online shopping experience for all the Gin lovers out there.
Let the good time be-Gin!