Branding    •    Graphic Design & Print    •   Web   •    Print    •    Social Media    •    Point of Sale & Packaging    •    Graphics & Signange    •    Photography

Carl Christopher The Jewellers, Lytham

We were approached to not only to use our branding skills to design a logo for this new local retailer but also to deploy our full range of services to deliver a fully integrated launch campaign and ongoing marketing strategy.

Our brief involved changing over the inherited Stones the Jewellers store into the new owners more upmarket Carl Christopher brand name. We designed a new logo that would work across the many and varied sized customer touchpoints from external and internal signage / graphics to customer bags, receipt holders, stationery, and jewellery boxes.

A full audit was undertaken to identify and specify all the new Carl Christopher branded items required from the external back lit signage to internal store graphics, all customer point-of-sale items from bags to receipt holders, branded jewellery boxes, branded price tags etc.

A fully worked up launch plan timed to allow all these items to be designed, produced, and delivered was formulated with over a dozen different individual branded items sourced from specialist suppliers with differing lead times ranging from eight weeks to two weeks all perfectly timed to hit one specific deadline changeover and launch day!

Whilst the new branding and design work was on going to fit out and launch the new store, we were also commissioned to design and build a brand-new ecommerce site for the client to again be ready for their launch day. This involved building a site which would showcase the clients own 18ct jewellery which also included us shooting and retouching over a hundred individual pieces. We also integrated their other branded jewellery products which involved liaising with their respective suppliers to source photography, product details and import over 500 individual products.

The fully responsive site was designed to reflect the new Carl Christopher brand values as an upmarket fine jeweller with a clean layout adopted for their product categories, brands, 18ct jewellery as well as accommodate future planned content enhancements to the E-news and blog areas as well as deliver seasonal campaigns.

We also embarked on an awareness campaign to launch the new brand into Lytham which involved establishing new social media channels and the design and rollout of social posts and content to an agreed marketing plan.

A range of bespoke digital marketing content for their window screens was also designed allowing a variety of visual campaigns to be played to passing footfall. These ranged from bespoke Carl Christopher sequences to branded jewellery videos and accompanying messaging.

Our work is currently ongoing with the client, and due to the success of our launch work, we have also been commissioned to produce a fully integrated Christmas campaign involving shop dressing and decoration, Christmas brochure design and production plus mail delivery to over 10,000 local targeted addresses, a digital billboard campaign and online social customer competition giveaway.

A sparkling success!

  • Carl Christopher The Jewellers
  • Retail
  • Branding, Graphic Design, Web, Print, Social Media, Point of Sale & Packaging, Graphics & Signage, Photography.
  • www.carlchristopher.co.uk
Branding
Carl Christopher The Jewellers Logo
Carl Christopher The Jewellers Logo
Gold Foilled Business Cards
Gold Foilled Business Cards
A selection of jewellery boxes
A selection of jewellery boxes
Gold Foiled Bag
Gold Foiled Bag
Ecommerce Website Design
New E-commere Website
New E-commere Website
Bespoke Signage
External Backlit Signage
External Backlit Signage
Internal Gold Foiled Sigange
Internal Gold Foiled Sigange
Internal Backlit Signage
Internal Backlit Signage
Internal Gold Foiled Signage on Glass
Internal Gold Foiled Signage on Glass
Photography & Retouching
Dress Ring Photography & Retouching
Dress Ring Photography & Retouching
Jewellery Photography & Retouching
Photography and Retouching
Engagemenet Ring Photography & Retouching
Engagemenet Ring Photography & Retouching
Earring Photography & Retouching
Earring Photography & Retouching
Bracelet Photography & Retouching
Bracelet Photography & Retouching
Pendant Photography & Retouching
Pendant Photography & Retouching
Static & Motion Graphics
Digital Media
Digital Media
Printed Window Display
Printed Window Display
Social Media Marketing
Social Designs
Social Videos
Social Videos
Social video posts